BAO NOW is the first major Italian community for art and creativity enthusiasts. A place to learn, purchase unique works, and take part in immersive events. For this project, I designed the UX/UI and visual identity, building a digital experience that is fluid, emotional, and consistent with the brand’s visual universe: accessible, artistic, and designed to truly connect people with creativity.
Karma Digital
Ux & Ui Design
Visual Identity
Arte
Community
Workshop
BAO NOW needed a platform that was not just an e-commerce site, but an experiential space. A place where users could explore, get inspired, and participate. The challenge? Bringing together different worlds (culture, design, events, product) into a single, coherent, and user-friendly visual narrative.
I redefined the site structure by placing the community and artistic experience at the center: UX/UI designed to make the journey intuitive yet stimulating. A visual identity with a fresh, immersive, and modular tone, able to represent the variety of content (works, artists, courses, events). Animations, interactions, and micro-transitions guide the user through a sensory navigation.
An interface that flows naturally between content and inspiration, not diminishing the visual impact of art but enhancing it. Today, BAO NOW presents itself as a signature platform that tells the story of creativity with a new language—inclusive and deeply connected to digital everyday life.
