Bulk is the first Italian app dedicated to sneaker reselling, targeting both private users and professionals. For this project, I designed a fast, clear, and flexible mobile interface that meets the needs of those who buy and sell— even in stock—collectible sneakers. The goal was to combine the fluidity of major international platforms with a strong visual identity, aligned with the urban and contemporary aesthetic of the sneakerhead audience.
Ventive
Ux & Ui
Visual Identity
Shoes
Shoes
Reselling
The reselling market is crowded and dominated by international players. Bulk wanted to stand out by offering a professional platform with the intuitiveness and freshness of an app built for true enthusiasts. The challenge was twofold: designing a UX/UI that was simple and clear for private users, but also efficient for those buying in stock (B2B logic).
I built the UX around three core flows: single purchase, selling, and bulk purchase. The interface was designed mobile-first, with smooth micro-interactions and a clear visual hierarchy guiding users in a simple and direct way. Visually, the app draws from the streetwear world, with bold tones and a strong look that communicates authority and belonging.
An app that unites aesthetics and functionality, designed for a fast-paced and dynamic market like sneakers. Today, Bulk presents itself as the first real Italian alternative in sneaker reselling, with a strong voice that speaks to both B2C customers and professional buyers.
