For Degli Uberti, a historic clothing store in Rome, I created a series of advertising campaigns entirely in 3D motion. The goal was to translate the brand’s essence—clean, sophisticated, and contemporary—into dynamic visuals that remained consistent with their minimal identity. Through an essential visual language and a carefully measured use of movement, the ads become small visual stories able to convey elegance without excess.
Degli Uberti
Motion 3d
Visual 3d
Fashion
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The challenge was to create digital content that respected Degli Uberti’s strong minimal identity, avoiding visual redundancies while staying true to their fashion aesthetic.
I chose to work with clean 3D motion, free of unnecessary elements, focusing on simple geometries, subtle palettes, and fluid movements that guide the eye without distraction.
Minimal yet impactful ADV that merges the brand’s elegance with the freshness of 3D language. A new way of communicating fashion, reflecting Degli Uberti’s philosophy: timeless style, told with today’s tools.
