Drive Angel offers a smart service: professional drivers who take the client’s car and ensure a safe ride home. I created the complete brand identity, shaping a visual communication system that blends speed, safety, and proximity. I also designed a dedicated mascot to strengthen empathy and brand recognition, making the brand both accessible and distinctive within the urban services landscape.
Karma Digital
Brand Identity
Visual Identity
Car Sharing
Drive Sharing
Security
This is a useful but still unfamiliar service, so Drive Angel needed to quickly gain credibility and recognition, explaining clearly what it does and why it can make a difference. The visual identity had to convey reliability, responsiveness, and safety, but with a friendly and contemporary tone.
I developed a dynamic and clear brand identity that revolves around a strong, evocative logo, a custom-designed mascot capable of representing the service with empathy and readiness, and a visual system that communicates speed, technology, and protection through colors and shapes that inspire trust and movement.
The result is a coherent visual communication strategy able to speak to diverse audiences—from young people heading out at night to anyone who wants to feel safer behind the wheel. Today, Drive Angel presents itself as a smart, reassuring, and memorable service, with a strong identity that stands out even among more traditional competitors.
