Sprint is not just a website: it’s a narrative ecosystem that welcomes people and highly inspirational content. Starting from the concept of imprint—environmental, social, personal—I designed a platform capable of reflecting the project’s deep identity: fluid, light, alive. I oversaw every phase—architecture, UX, visuals, tone of voice—and orchestrated everything so that every Sprint Person could feel part of a bigger story.
Karma Digital
Ux & Ui Design
Visual Identity
Social
Sprint was born from a strong yet abstract idea: telling stories that leave an imprint. The challenge? Turning this concept into a coherent, memorable, and functional digital experience, without losing its editorial soul.
I started from a key question: How do you make impact visible? From there, I built a modular architecture inspired by movement and lightness, where every piece of content could breathe and find its space. I worked in depth on UX, micro-interactions, and visual tone, maintaining a strong narrative consistency.
A dynamic website, easy to navigate yet rich in content, with a design that reflects the brand’s identity: essential but never flat, expressive yet readable. A communication style that tells without overexplaining, leaving room for curiosity. In short, a platform that—like those who inhabit it—leaves a mark.
