Stadlin is an industrial-soul cocktail bar in the heart of Ostiense-Trastevere, run by the Coticoni family, which in 10 years has become a local landmark for aperitifs, coworking, DJ sets, and events. In this rebranding project, I restructured the visual identity, modernized the logo, updated the palette, and created an image that reflects the “Städlin Mood”: contemporary, inclusive, and always surprising. The communication tone is direct and convivial, mirroring a place where every night feels like Saturday.
Stadlin
Rebranding
Visual design
Restaurant
Cocktail bar
Food
Stadlin had a strong reputation, but its visual identity no longer conveyed the bar’s versatility: cocktails, food, coworking, and events. A coherent, modern, and scalable restyling was needed.
I designed a modular visual system: a redesigned logo with clean lines, icons for each function (coworking, aperitif, DJ set), and a sophisticated palette blending industrial style with warmth. Microcopy and layouts were created to be both recognizable and welcoming, aligned with the brand’s “social” spirit.
A brand identity that breathes: visual (logo, iconography), verbal (friendly tone of voice), and tangible (menus, newsletters, social posts) for every touchpoint. The rebranding restored coherence between visuals, communication, and user experience, enhancing the bar’s multifaceted nature: from coworking space to evening events, all the way to weekend DJ sets.
