Tour Italy transforms simple visits into unforgettable experiences, relying on a team of passionate local experts. I created the entire brand identity: logo, palette, tone of voice, and visual system, with the goal of evoking authenticity, organizational care, and Italian allure. The result is a coordinated, recognizable, and welcoming image that speaks both to the curious traveler and the true culture lover.
Karma Digital
Brand identity
Visual Identity
Travel
Tour
Guide
They needed an identity capable of reflecting their passion for art, history, and quality service, while standing out in a saturated tourism market.
I defined a warm and authentic visual concept that blends elegance with accessibility. The logo was designed as a true Italian seal, able to work seamlessly both online and in print. The color palette recalls earthy, historical tones, paired with an empathetic and cultured tone of voice, conceived to narrate culture without distance.
A modular and flexible visual system, capable of supporting diverse itineraries while keeping the identity strong. A brand that embodies care, professionalism, and local warmth, already perceivable from the very first visual impression. Today, Tour Italy communicates—right from the start—the authentic and well-organized experience it offers its clients.
