Vivendum is a holding company with an Italian soul and a London heart. It manages three restaurants in central London, each with its own identity but united by the same philosophy: culinary excellence, product quality, and absolute attention to the experience. For them, I designed a consistent and distinctive digital ecosystem: website, visual identity, and communication, balancing elegance and accessibility. The goal? To make users feel embraced by the same care Vivendum puts into its dishes.
Vivendum
Art Director
Ux & Ui Design
Visual Design
Restaurant
Food
Wine
Vivendum needed a digital presence that matched its values: quality, Italian authenticity, and a contemporary spirit. With three different restaurants, the risk was either losing communicative consistency or flattening the unique character of each venue.
I worked on a modular visual system, where the holding company conveys elegance and solidity, while each restaurant maintains its own uniqueness. I curated UX and UI with a sensorial approach: colors, spacing, and typography evoke the rhythm and quality of the service, while navigation remains smooth and functional.
A website with a refined and intuitive design, where Italian elegance meets London style. Every element—from photography to copywriting—reflects the artisanal attention Vivendum puts into its dishes. A digital identity that is warm yet professional, telling the story not just of a brand, but of a way of living hospitality.
