Wanan Luxury is more than an online store: it is a tailor-made experience designed to redefine the idea of luxury in the digital world. From visual identity to artistic direction, I have built a consistent, ambitious, and desirable universe, where every element conveys exclusivity, innovation, and accessibility. I am the brand’s creative reference point: every release, visual, or piece of content passes through my lens. Nothing is left to chance—everything speaks the refined and contemporary language of Wanan.
Wanan Luxury
Art Director
Ux & UI Design
Brand Identity
Visual Identity
E-commerce
Fashion
Luxury
Wanan Luxury had a clear ambition: to bring the excellence of top-tier fashion into the online world, but with a new, accessible, and technological tone. The risk? Falling into the déjà vu of luxury e-commerce: glossy, distant, cold.
I approached Wanan as an editorial brand, not just a commercial one. The first step was defining a clear, recognizable identity that could merge luxury and immediacy. From there, I orchestrated every element—from the logo to the visual tone, from the website to social content—with strong yet flexible visual consistency, able to enhance each collection without losing the brand’s distinctive character.
A contemporary, digital brand where elegance and accessibility coexist without compromises. A refined yet dynamic visual system, a website that guides the user between inspiration and conversion, a communication style that is fluid, recognizable, and always under my artistic direction. Today, Wanan is not just a store: it is a visual world in constant evolution, built with precision and vision.
