Widu is an AI-powered platform that accompanies travelers at every stage: from inspiration to planning, from booking to the on-site experience, with a speaking guide narrating monuments in real time. I worked on building the brand identity, defining the information architecture, and designing both the interface and the user experience. An ambitious project that merges technology and storytelling, simplifying travel without stripping away its emotion.
Karma Digital
Ux Ui Design
Brand Identity
Visual Identity
AI
Travel
APP
Widu needed a solid and recognizable identity that could express a technologically advanced product while remaining extremely user-friendly. The complexity of the service (booking, assistance, voice guide, document management, etc.) had to be organized in a simple, intuitive, and engaging way.
I began with the brand personality: smart yet accessible, technological yet empathetic. The interface was designed to accommodate every type of traveler, featuring a modular and inclusive design. I meticulously curated the user experience, from the first interaction to the AI guide’s voice, designing smooth flows, clear icons, and a color palette that conveys trust, discovery, and lightness.
A visual and functional identity that turns technology into a travel companion. AI is not a cold entity, but a personal guide that suggests, accompanies, and narrates. Navigation is simple and immersive; the design guides the user like a true travel designer would. Today, Widu is much more than an app: it’s a new way of experiencing travel.
