The Challenge
To create a series of high-impact advertising assets for the seasonal sales and promotional events of one of Rome's most historic and prestigious multi-brand luxury retailers. The challenge was to break away from traditional "end-of-season" communication, elevating the sale concept into a spectacular, premium visual event that aligns with the elite brands (such as Gucci, Prada, and Dior) featured in their boutiques.
The Approach
I utilized CGI (Computer-Generated Imagery) to craft surreal, hypnotic scenarios that instantly grab attention across social and digital channels. The creative approach transformed iconic products and brand architectural elements into dynamic objects, playing with physics simulations, hyper-realistic textures, and camera movements impossible to achieve in real life. The goal was to generate "thumb-stopping content"—videos that freeze the user's scroll through pure visual enchantment.
The Solution
The CGI ad campaigns redefined Degli Uberti’s promotional aesthetic, pushing the retailer’s communication into the future of digital marketing. The produced videos did more than increase engagement and drive-to-store traffic; they reinforced the brand's positioning as an innovator in the luxury sector. The result is a powerful visual language that transforms commercial messaging into modern, captivating digital art.
Anniversary
Mid season sale 2021
Gift Promo
Black Friday 2021
End Summer Season 2023
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