The Challenge
To design the digital ecosystem for an AI-powered platform from the ground up, aimed at revolutionizing the travel experience. The challenge lay in translating complex technology into a simple, emotional user experience capable of supporting travelers at every stage: from initial inspiration to real-time monument narration via an interactive speaking guide.
The Approach
My work focused on three pillars: Branding, Information Architecture, and UX/UI Design. I developed a visual identity that evokes both exploration and the cutting-edge nature of AI. Regarding UX, the priority was to minimize "technological friction": the interface is designed to fade into the background, allowing the journey to take center stage, making planning fluid and audio content consumption immediate and natural while on-site.
The Solution
Widu is now an intuitive application that seamlessly merges technology with storytelling. I delivered an end-to-end product where every interaction is engineered to simplify travel logistics without stripping away the magic. The result is a robust brand identity and a user interface that transforms the smartphone into an expert guide, making the luxury of knowledge accessible and dynamic for every traveler worldwide.
Next Project
View All Works